All personal names are to be understood in the sense of linguistic simplification as gender-neutral.

As far as the Museum of Lovestories provides you a translation of the German language version of the privacy policy, this is only for your convenience. Decisive for your relationship to the Museum of Lovestories should always be the German language version. If there are any discrepancies or contradictions between the German language version and a translated version, the German language version shall prevail.

The protection of your information means the protection of the customer itself and your trust is very important for us. That is why we see it as an obligation to manage your information/data (hereinafter “information”, “data”) with the utmost care and protect them against abuse.

The Museum of Lovestories (hereinafter “we”, “us”, “Museum of Lovestories” …) strictly adheres to the European Data Protection Regulation in the collection and processing of your information. The following information will explain you in detail which information will be collected during your visit on our homepage and how we will use it.

This privacy policy applies to the homepage of the Museum of Lovestories and refers to the services that are connected with our Online-Shop, all the stories, items, videos… and other contents on our homepage.

Single pages can contain links to other providers and homepages which are not part of the Museum of Lovestories. As we cannot control these providers and homepages, the privacy policy does not apply to them. Furthermore we cannot assume liability for foreign providers and homepages which are linked on our homepage.

Please note that there can always be security gaps during the transmission of information in the internet. A complete protection against unauthorized access by third parties is not feasible and cannot be guaranteed by us.

By continuing to use this website, you consent to your information being processed in accordance with this privacy policy.

1. Who is responsible for the processing of the information?

Responsible for the processing of the information:

Name: cmm Museum of Lovestories e.U.
Company Registration: FN 490574 h
Register Court: Landesgericht Klagenfurt am Wörthersee


2. Personal information we collect and how we use it

2.1 You may give us information, including information that can identify you (“personal information”), when you use our website, correspond with us, or enter into any of our, promotions, surveys or during a business relationship (e.g.: Online-Shop, sending of a love story, an item…) between us. Where we request information from you, we will collect the information set out in the relevant forms or pages. You may choose to provide additional information to us when you contact us or otherwise interact with us.

2.2 If you send us a love story, item, picture, music, video… we will collect your first and second name, your address, your e-mail and your telephone number apart from the things you have sent us.

2.3 If you are a regular user of our Online-Shop, you may wish to create an Account (“Account”) with us. The information that you provide when setting up your Account may include your first and second name, your address and your e-mail address. If you register to hold an Account with us, you will also have a unique password which enables you to access your Account.

2.4 If you purchase goods in our Online-Shop or support us with money we will also collect your delivery address, billing address and payment information. Please note that we will not be storing your payment information, this will be done via a third party payments company.

2.5 Furthermore we can collect and process the following information:

  • Information about advertising and sales
  • Data of documentation
  • Picture and sound data (e.g. uploaded videos, music, pictures…)
  • Information from the electronic traffic between you and the Museum of Lovestories (e.g. apps, cookies, e-mail, video chat, messages by phone…)
  • Processing results which are generated by the Museum of Lovestories itself
  • Information which are needed to fulfill legal and regulatory requirements


3. For what purpose will your information be processed?

3.1 The personal information that you provide to us will be used for the purposes of enabling you to use our website and making purchases via the website and the Online-Shop, for publishing your stories, objects, videos, music…, for administrative and troubleshooting purposes and in order to send you marketing materials (should you opt in to receiving marketing material from us). As explained in Section 3.5 below, we may also use this information for further purposes when combined with other data we collect about you.

3.2 Some information will be collected automatically. When you visit our website, we may automatically collect the following information: your IP address, log-in information, browser type and version, browser plug-in types and versions, operating system and platform, information about your visit including the URL clickstream to, through and from our website, products you viewed or searched for, download errors, length of visits to certain pages and page interaction. We collect information automatically through the use of various technologies, including through “cookies”, and this is explained further below.

3.3 We use the information we collect automatically:

  • to administer our website for internal operations including troubleshooting purposes;
  • to ensure that content from our website is presented in the most effective manner for you and your devices;
  • as part of our effort to keep our website safe and secure;
  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • to make suggestions and recommendations to you and other users of our website about goods or services that may interest you or them.

3.4 We are also working closely with third parties (e.g. business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them (including information that is publicly available).

3.5 Where permitted by law, we may combine this information we receive from other sources, including from social media websites, with information you give to us and information we collect about you, including cookie information. We may use this information and the combined information for learning more about your preferences as our customer, for enhancing your user experience on our website and for providing you with information, content and offerings tailored to your needs.


4. How we share and disclose your information

4.1 We may also share your information with third parties when:

  • it is necessary to involve a third party service provider in order to facilitate or extend our services(e.g. business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies, tax consultants);
  • explicitly requested by you (e.g. with social media networks);
  • required by a court order or any legal or regulatory requirement;
  • in connection with the sale or transfer of a business;
  • to enforce our Terms of Use;
  • to ensure the safety and security of our users, consumers and third parties;
  • to protect our rights and property and the rights and property of our guests and third parties.


5. Handling with comments and contributions

If you leave a comment or a contribution on our homepage, your IP address will be storaged. This is for the security of the website operator: If your text violates the law, we want to be able to track your identity.


6. How to opt in or opt out of direct marketing

6.1 We, and selected third parties, may use the information you give us on our website for direct marketing purposes to provide updates; newsletters; events; or other communications that we think may interest you. Where required by law, your prior consent will be obtained before sending direct marketing. In any event, we will offer you the option to unsubscribe in every communication sent.


7. Cookies, Retargeting and Web-Analytics

7.1 The Museum of Lovestories uses cookies to make our offer as pleasant as possible for you. Cookies are small text files that allow the user to be recognized. You can prevent the installation of cookies by setting your browser software accordingly.

7.2 To analyze and improve the structure and navigation of our website and to tailor this to your needs and to provide you tailor-made advertising services for your individual needs, we have commissioned various service providers (Adobe, Google, Adform) to create on the websites of records by means of cookies. Our service providers receive only anonymous information and are not able to reconcile a connection to your person.

7.3 The Museum of Lovestories receives as a result statistical evaluations with which we check the customized design of our website.

7.4 Nevertheless you have the opportunity to contradict these records and not to use the above mentioned services. Click here to:

Disable retargeting with Google

7.5 Please note that in the case of a contradiction, not all features of our website can be made fully available. By using this website, you agree to the processing of your collected information by our service providers.


8. Social Media

8.1 General

The Museum of Lovestories cooperates with various providers of social networks. As part of this collaboration, your browser automatically connects to the selected service provider (e.g., Facebook) when using the service. For example, your IP address, cookies and other information will be transmitted to the respective service provider if you have previously visited its website. This data transmission is prevented as far as possible and only takes place when you interact with the social network. If you are logged in to the corresponding platform of the social network, it can assign the visit to our website to your user account.

Furthermore we use plug-ins (e.g. Facebook icon) of various platforms. By clicking on the respective symbol, you agree to the communication with the respective platform and the transmission of information (e.g. IP address) to the respective service provider. For more information on the use of your information, please refer to the privacy policy of the selected service provider.


8.2 Facebook

Functions of the service Facebook are integrated on our sides. These features are provided by Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. The Facebook plug-ins can be recognized by the Facebook logo or the “Like-Button” (“Like”) on our site. An overview of the Facebook plug-ins can be found here: When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. If you click on the Facebook “Like-Button” while you are logged in to your Facebook account, you can link the contents of our pages to your Facebook profile. This allows Facebook to associate your visit to our pages with your user account. We point out that we as the provider of the pages are not aware of the content of the information transmitted and their use by Facebook. For more information on the use of your information, please refer to the privacy policy of Facebook:

If you do not want Facebook to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.


8.3 Instagram

Functions of the service Instagram are integrated on our sides. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged in to your Instagram account, you can link the contents of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to our pages with your account. We point out that we as the provider of the pages do not receive knowledge of the content of the transmitted information and their use by Instagram. For more information on the use of your information, please refer to the privacy policy of Instagram:

If you do not want Instagram to associate your visit to our pages with your Instagram user account, please log out of your Instagram user account.


8.4 Google+

The Museum of Lovestories website uses the “+1” button on Google Plus. This button is operated by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. If you visit a page that contains the “+1” button, a direct connection will be created between your browser and the Google servers. The website operator has no influence on the amount of information that the plug-in transmits to the servers of Google Inc. If you click the “+1” button while you are signed in to Google+, you are sharing the content of the page on your public profile.

According to Google, personal information are not collected by Google Inc. until you click the buttons. With logged-in Google users, the IP address is stored. If you want to prevent Google Inc. from storing this information and linking it to your account, please log out before visiting this website.

For more information about the “+1” button, please refer to:


8.5 Pinterest

The Museum of Lovestories website uses social plug-ins from the social network Pinterest, which is provided by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA („Pinterest“).When you visit a page containing such a plug-in, your browser connects directly to Pinterest’s servers. The plug-in transmits log information to the Pinterest server in the USA. This log information may include your IP address, the address of the websites visited, which also includes Pinterest features, browser type and settings, date and time of the request, how you use Pinterest, and cookies.

For more information on the purpose, scope and further processing and use of the information by Pinterest and your rights in this regard and ways to protect your privacy, see the privacy policy of Pinterest:


9. Google Maps


9.1 The Museum of Lovestories website uses Google Maps. Google Maps is provided by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043 USA. By using this site, you consent to the collection, processing, and use by Google, its agents, or third parties of your information.


10. Location information

10.1 When you visit our website or submit your love story, the location of your device is asked. If you allow access to your location (this can be set in your browser settings) then your location will be queried. We collect the current location via the mobile network. After submitting your love story, your location information will be statistically evaluated. The transfer of your location information is via an encrypted connection.

10.2 The browser wants to find out your location using Google Location Services. This service, provided by Google, allows web applications to determine your location.

10.3 By clicking on >Accept< or >Next< you agree to Google’s terms of use, as well as the collection, use, sharing, and transfer of your location information, in accordance with Google’s privacy policy.


11. Links to other websites and social media

11.1 Where we provide links to other websites, we do so for information purposes only. The other websites are outside our control and are not covered by this privacy policy. If you access other websites using the links provided, the operators of these websites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.

11.2 On some pages of our website, third parties that provide content, applications or plug-ins through our Website may track your use of content, applications and plug-ins or customize content, applications and plug-ins for you. For example, when you share an article using a social media sharing button on our website (e.g., Facebook, Twitter, or Google Plus), the social network that has created the button will record that you have done this.


12. How long will your information be saved and processed?

12.1 We will storage and process your information for the duration of the entire business relationship. This means that we will storage and process them with the initial business contact, during the settlement, up to the fulfilling of the contract. If you have registered yourself in our Online-Shop or somewhere else on our homepage, your information will be storaged although the single order is completed. Furthermore your information will be storaged according to the legal storage obligations and documentation requirements which results from the different laws.


13. Your Rights

13.1 If you wish to obtain a copy of personal information that we hold about you, please contact us at the address below. Before responding to your request, we may ask you to verify your identity and to provide further details about your request. We will endeavour to respond within an appropriate timeframe and, in any event, within any timescales required by law.

13.2 If you have chosen to have an Account then you can access the personal information we hold about you via your Account to obtain a copy of it and to correct, amend, or delete information that is inaccurate. You can also close your Account at any time.

13.3 It is your responsibility to ensure that you submit true, accurate and complete information to your Account and keep it up to date. You may also update your personal information by contacting us, using the contact details provided below. Please make sure to include your name, username, your email adress and post code in your initial correspondence; this helps us protect the details and preferences on your Account from unauthorised access.


14. Information Security

14.1 We apply appropriate security measures to protect your personal information that is under our control from unauthorised access, collection, use, disclosure, copying, modification or disposal. All information you provide to us is stored on secure servers.

14.2 At the same time, a hacker attack or anything like that can never be completely ruled out. For this reason we cannot accept liability for “stolen” information.

14.3 Where you have a password, which enables you to access our Website, you are responsible for keeping this password secure and confidential.


15. Use of this Website by Minors

15.1 If you are aged 14 or under, please get your parent’s/guardian’s permission before you provide information to us via our website. Users without this consent are not allowed to provide us with information and, in the event that they do so, we will cease to process their information as soon as we find out.


16. Questions about this privacy policy

16.1 This website is maintained by cmm Museum of Lovestories e.U. If you have a question, concern or complaint about this privacy policy or our handling of your information, you can contact us by email on


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